Baygon Bug Spray
Kinda wanted to see a Freddy execution as well. Tagline reads: “Fight Your worst fear, use Baygon”.
Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo, Daniel “Japa”
Photographer: Gustavo Malheiros
Posted in Print 
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August 27th, 2009 at 1:56 am
Again i like the concept of this advert, but i’m not convinced by the use of the scream, and chainsaw massacre characters.
August 27th, 2009 at 8:14 am
Funny. Are there any more?
August 29th, 2009 at 12:46 am
Are we to assume that Jason could randomly erupt out of the buy spray can? Because that’s some bug spray I’d have to buy.
Are the girls dating these icons of horror? If so, it must be hard when your boyfriend insists on carrying around his killing-implement at all hours of the day.
“Honey, put down the cleaver and come to bed.”
“MUST BE READY TO KILL READY TO KILL READY TO KILL”
“*sigh* fine, just bring me a magazine.”
“VOGUE OR PEOPLE?”