BC Adventure Beef Jerkey
Business Cards seem to be the theme for the last couple of weeks, here is another nice one.
The first rule of wilderness survival is preparation. That’s why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
Agency: Rethink, Vancouver
Creative Directors: Chris Staples, Ian Grais
Writer: Simon Bruyn
Art Director: Jeff Harrison
Posted in Direct 
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August 17th, 2009 at 4:20 am
Manual: In state of emergency: take out, call, eat and wait for rescue!:) Great idea!
August 18th, 2009 at 1:53 am
Another innovative idea with a method behind the madness. A consumable business card could be adapted in many different ways, but BC Adventure had a practical and basic safety requirement for theirs to be edible.
August 18th, 2009 at 8:42 am
Hmmmm seems like there is a little competition in the meat card industry.
http://www.meatcards.com/
August 18th, 2009 at 6:13 pm
easy to come up with an idea when it’s already been done for you.
August 24th, 2009 at 11:03 pm
What a creative business card, definitely one of a kind. I hope they made sure to let people know that the card is edible and I hope they include a traditional card in order for the consumer to remember the business. I could also see them making a business card that doubles as a flint or some other sort of outdoor necessity.
September 18th, 2009 at 4:34 pm
Time again, ReThink shouldn’t be praised for stealing other’s ideas. This firm has way too many ego’s for such a highly unimaginative creative group. Zing
September 22nd, 2009 at 11:05 am
[...] about an edible business card for those caught in the [...]