» BC Adventure Beef Jerkey advertising/design goodness – advertising and design blog: The best ads & designs and sometimes the worst around the globe.

Business Cards seem to be the theme for the last couple of weeks, here is another nice one.

The first rule of wilderness survival is preparation. That’s why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

Agency: Rethink, Vancouver
Creative Directors: Chris Staples, Ian Grais
Writer: Simon Bruyn
Art Director: Jeff Harrison

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

7 responded to this post

m4c said on August 17th, 2009

Manual: In state of emergency: take out, call, eat and wait for rescue!:) Great idea!

Victoria Design said on August 18th, 2009

Another innovative idea with a method behind the madness. A consumable business card could be adapted in many different ways, but BC Adventure had a practical and basic safety requirement for theirs to be edible.

Drew said on August 18th, 2009

Hmmmm seems like there is a little competition in the meat card industry.

http://www.meatcards.com/

shutdahellup said on August 18th, 2009

easy to come up with an idea when it’s already been done for you.

Promotional Products said on August 24th, 2009

What a creative business card, definitely one of a kind. I hope they made sure to let people know that the card is edible and I hope they include a traditional card in order for the consumer to remember the business. I could also see them making a business card that doubles as a flint or some other sort of outdoor necessity.

Vancouver_biz said on September 18th, 2009

Time again, ReThink shouldn’t be praised for stealing other’s ideas. This firm has way too many ego’s for such a highly unimaginative creative group. Zing