Clearex Wall
Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Photographer: Menachem Reiss
Posted in Direct 
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August 11th, 2009 at 1:59 am
Another great advert, its fun and dynamic but i do wonder how many people would see the advert in a climbing wall centre.
August 13th, 2009 at 9:34 am
Excellent idea, but I agree with Victoria.
August 13th, 2009 at 3:09 pm
This is kind of gross, (and doesn’t make a lot of sense– Clearasil should clear up the acne, but then there won’t be anything to climb) but it’s definitely got people talking!
August 17th, 2009 at 2:29 pm
Climbing wall + a 5 meter stretched adolescent male face = zit-tastic!! Great use of already-there surroundings to build a attention grabbing advertisement in an unexpected area.
This reminds me of the floor vinyl ads from Swiss Skydive and Frontline. http://guerrillasushi.blogspot.com/2009/04/not-your-grannys-floor-vinyls.html
I agree with liz. I don’t know how I would feel if I had to climb a wall with a giant face on it, not to mention a zitty one…a bit awkward, but still a really creative idea nonetheless. Does anyone happen to know what the tag line says?