Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai
Art Director: Kamil Mekhty
Copywriter: Yaniv Sahar
Israel is really getting its act together lately.
This is a great advert, very effective and visually representative, for a difficult subject.
It seems way to obvious. I agree with AOTW that they are getting their act together. Now its time to get smarter
Outdoor advertising is getting more and more creative without the use of more and more words. This sign certainly speaks for itself.
Delivers the message clearly without beating you over the head with it and it looks a lot less like ad pollution.
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