Agency: Volcano Advertising, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Dustin Sinclair
Copywriter: Carl Richardson
Photographer: Simon Scholtz
This is an excellent concept, very evoking for a charity advert. My only criticism is, that i think this concept could be developed more, connecting the child to the broad sheet in a flowing way.
Clever, at first I could tell they were fake news stories because the headlines were odd then a little while later I was drawn to the bottom right and read that and I immediately got it.
Well done.
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Amazing advertisement and a brilliant way to use/optimize Ad space.