To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).
Agency: JWT Milan, Italy
Yes another good advert – that will stay in your mind if your about to purchase a treadmill that is!