Tagline: Help New Zealand children breather easier.

Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.

Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood

Agency: BBDO, New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Copywriter: Matthew Brink
Art Director: Adam Livesey
Illustrator: Kathleen Hanna

This ad would have been even stronger if the type on the bottom was nicer, and if they keys had been removed. I would have also liked to have seen the visual a bit darker.

Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu

Agency: Air Brussels Belgium
Creative Director: Gregory Ginterdaele, Marie-Laure Cliquennois
Creatives: Marine Vincent, Quentin Watelet
Illustrator: E boy

Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum

Agency: Ogilvy France, Paris
Creative Director: Nick Hine
Copywriter: Chris Garbutt, Nick Hine
Art Director: Nick Hine, Antoaneta Metchanova
Illustrator: Mecanique Générale

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael