Asthma Foundation
Tagline: Help New Zealand children breather easier.
Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.
Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Posted in Magazine Use 
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October 29th, 2009 at 2:26 pm
I wonder what magazines this was used with. It’s a great awareness promotion regardless.
November 3rd, 2009 at 2:34 am
As a asthma sufferer I can appreciate the seriousness of this - it really does feel suffocating when you have an attack - power ad!