Yeh nice advertisement – as a Guinness drinker … the drink in the glass – does all the talking!
Agreed. Perfect example of how bad type can ruin a great ad. It’s a really fun idea but that type…shudder. Also, just happy halloween at the bottom would’ve been simpler and better.
Oh Scary. It’s a vampire beer.
Wow. That’s a “Don’t Drink and Drive” fail.
I believe that the keys are there to remind viewers not to drink and drive (the beer’s not reflected in the mirror, nor are the keys).
@Lucas no the keys ARE reflected in the mirror 
Actually, I think it works well, if you look a little deeper.
At first I noticed the beer and keys, bad idea.. But then if you look at the mirror, the beer is gone, aka a vampire Halloween beer.
But they used the keys as the focal point on the mirror, otherwise the you would have nothing to be the focus on the mirror.
I think the use of the keys is provocative because it makes you think, that there is something wrong with the image, and look at it more closely.
It got my attention.
See you at the Pub…
Suppose, it going to bite me?
Love it,
The reflection in the mirror represents the DD, which is obviously not you on the other side.
There’s no getting away from the drink/drive connection. Guinness could’ve used any pub-related ephemera and they opted for keys. Such a reckless oversight (not to mention the off-brand typography), it makes me think it’s perhaps not even a genuine ad.
It looks to me that the keys have been put down after the ‘drinker’ has returned home. The clock is at 9pm. I don’t think the setting is supposed to be a pub. It could have been candy if they simply wanted a focal point, but I agree that it looks so off-brand that it can’t be a commissioned piece.
Trackback and pingback from other blogger
Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
agree on the removal of the keys, but this is one of my favorites i’ve seen on here lately. real clever idea.