Guinness Halloween
This ad would have been even stronger if the type on the bottom was nicer, and if they keys had been removed. I would have also liked to have seen the visual a bit darker.
Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Posted in Print 
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October 26th, 2009 at 9:22 am
agree on the removal of the keys, but this is one of my favorites i’ve seen on here lately. real clever idea.
October 26th, 2009 at 11:08 am
Yeh nice advertisement - as a Guinness drinker … the drink in the glass - does all the talking!
October 26th, 2009 at 1:10 pm
[...] la idea en este print para la cerveza Guinness me parece muy buena. Sin embargo, coincido con los apuntes de Ad Goodness, en el sentido de que la dirección de arte no es del todo buena. La idea es tan poderosa que esta [...]
October 26th, 2009 at 2:37 pm
Agreed. Perfect example of how bad type can ruin a great ad. It’s a really fun idea but that type…shudder. Also, just happy halloween at the bottom would’ve been simpler and better.
October 26th, 2009 at 2:42 pm
Oh Scary. It’s a vampire beer.
October 26th, 2009 at 2:50 pm
Wow. That’s a “Don’t Drink and Drive” fail.
October 26th, 2009 at 3:07 pm
I believe that the keys are there to remind viewers not to drink and drive (the beer’s not reflected in the mirror, nor are the keys).
October 26th, 2009 at 3:10 pm
@Lucas no the keys ARE reflected in the mirror
October 26th, 2009 at 4:18 pm
Actually, I think it works well, if you look a little deeper.
At first I noticed the beer and keys, bad idea.. But then if you look at the mirror, the beer is gone, aka a vampire Halloween beer.
But they used the keys as the focal point on the mirror, otherwise the you would have nothing to be the focus on the mirror.
I think the use of the keys is provocative because it makes you think, that there is something wrong with the image, and look at it more closely.
It got my attention.
See you at the Pub…
October 28th, 2009 at 8:12 am
Suppose, it going to bite me?
October 29th, 2009 at 12:17 pm
Love it,
The reflection in the mirror represents the DD, which is obviously not you on the other side.
October 30th, 2009 at 1:04 am
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October 30th, 2009 at 8:17 am
[...] qui Se ti è piaciuto il post, ci fa piacere se lo condividi… Life is for Sharing! [...]
October 31st, 2009 at 10:53 am
[...] Zu hell finde ich es persönlich nicht, aber den anderen Kritikpunkten von Freddy auf AdGoodness schließe ich mich an: This ad would have been even stronger if the type on the bottom was [...]