Mercedes E-Class
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Posted in Print 
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October 19th, 2009 at 10:01 am
Another beautiful machine from Mercedes Benz!! Speechless!
October 19th, 2009 at 10:24 am
photography and overall concept is by Jung von Matt / Hamburg.
The credits are bogus.
October 19th, 2009 at 10:55 am
I immediately noticed the word ‘butt’ in the second one and then looked to see if it was a hatchback. Not likely what they were hoping for.
October 19th, 2009 at 1:06 pm
The photography and the E Coupe itself are abosolutely breathtaking.
A different typeface definitely though.
I don’t know why they didn’t use “Corporate A Condensed”; their corporate tyepface.
October 19th, 2009 at 1:55 pm
These ads are really ridicupid..
October 27th, 2009 at 3:11 pm
I also saw the word “butt”. Loved the photography, probably should have thought the words through more.