Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
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photography and overall concept is by Jung von Matt / Hamburg.
The credits are bogus.
I immediately noticed the word ‘butt’ in the second one and then looked to see if it was a hatchback. Not likely what they were hoping for.
The photography and the E Coupe itself are abosolutely breathtaking.
A different typeface definitely though.
I don’t know why they didn’t use “Corporate A Condensed”; their corporate tyepface.
These ads are really ridicupid..
I also saw the word “butt”. Loved the photography, probably should have thought the words through more.
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Another beautiful machine from Mercedes Benz!! Speechless!