Agency: Espaço/Z, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça
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Wow – that ad is extremely effective – that water does def look like its real!!
Good idea!
The world can’t come to an end — collectively, we have too many more great ideas to turn into ads like this one!
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Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) … - Action Physical Therapy said:
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