Agency: DDB, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing
It works. Simple design that makes you do a double take. Are those fries? Yep.
Love the concept! However, it does solidify the reason why I would never bring a laptop in to McDonalds. Every food item on the menu is full of grease…
Very Creative!! ‘Wi Fries’
Wow. That’s a really simple yet effective ad.
Simple ad, but it works very well.
Already done.
Do i like the idea? Yes, creative. Does it appeal to me as a wi-fi-user? Sure. Do i want the soft, mushy, doughy fries? Hell no.
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Its a good ad i guess using the salty fries to emulate the wi-fi logo! lol