Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
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Great campaign to enhance VW’s brand.
nobody carries a shopping bag like that. this is a forced solution that doesn’t work in the real world unfortunately.
I’d be willing to buy that bag. Is there a way to get one?
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Simple. Well-executed. It’s very nice!
I suppose if the person carrying it didn’t use the strap it would look like a VW low-rider, which could conceivably start an entire new subculture, too.