WeightWatchers helps its members to adopt a healthier way of life through the supportive environment of group meetings. The idea of losing weight together is conveyed in a simple yet elegant way in form of a tear-off poster layout everyone knows from supermarket blackboards.
Agency: Euro RSCG Zurich, Switzerland
These ads are definitely eye catchers – I do wonder if the woman on the left was really that size – she looks odd – fact in y opinion her actual true figure is on the right – the left image is a slim woman with padding!