I just wanted to wish everyone very happy holidays. Hope you all get to spend time with your family or your loved ones. Thanks again for continuing to support adgoodness. Cheers, Freddy.

Loving this in store installation for Hermes.

Credits: Tokujin Yoshioka

This is a really nice commercial for Google Chrome. But I’m not sure if it will make me switch from Safari. Does anyone know the agency and credits for this one? Please leave them in the comments.

The challenge:
Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.

The idea:
Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu

Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla

Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: The Orange Apple
Photographer: Patrick Norman

Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Adam Ulvegärde
Copywriter: Robert Lund