For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time staying relevant and focusing on IKEA’s offer, their products.
Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Adam Ulvegärde
Copywriter: Robert Lund