For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time staying relevant and focusing on IKEA’s offer, their products.
Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Adam Ulvegärde
Copywriter: Robert Lund
This campaign actually violated Facebook’s Terms of Use which does not allow native FB apps to be used in promotions. But it is a hell of a brilliant violation. FB will no doubt be looking to snuff out the onslaught of copycat campaigns that are no doubt in the works as we speak.