As part of a sales promotion campaign during the brussels car fair, Alfa Romeo converted 50 bus shelters around belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick, People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.

Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels