Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.
Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Very ugly logo :) they need to find other branding company.…
To "Proud Vegan" and all the people fighting against the animal suffer I want to say this: Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creatu…