Tagline: Discover the world in High Definition. Documentaries on SKY HD
Agency: Heye Group, Munich, Germany
Creative Director: Ulrich Luetzenkirchen
Art Directors: Justin Pettit, Christian Woelky
Copywriter: Thomas Schwarz
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Yeh well done sky – very effective advertising!! As a SKY customers its nice to see the subscription cost going into impressive advertising!
@adrian: thanks for your ironic comment.
the ants are very negative …
and i don´t think ists “effective” …
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Russian ad with exactly the same idea here including ants
http://nikalab.ru/wp-content/uploads/2008/10/akado.jpg
year and a half ago