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Agency: Fallon, UK
This ad has humor, which always catches people’s attention. It is designed for a very specific target audience – men ages 20-40 who are attracted to simple clothing for laid back, manly men. I think it’s funny how they open the ad talking about his beard. It keeps the consumer’s attention all the way throughout the ad because they want to find out what the product is that is being advertised.
Makes you think for sure.
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