HP Mini Notebooks
Tagline: “Great ideas start mini. HP mini notebooks.”
Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta, Raylin Valles
Posted in Print 
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February 24th, 2010 at 11:36 am
The first one with the train is cool, there is a clear concept, but the other two are not so clear, specially the one with the kite, consumers may have to think beyond the normal point to get the message.
February 25th, 2010 at 4:32 am
I completely think the other way around… the first one sucks and the other two are just brilliant.
March 7th, 2010 at 11:19 pm
I think all three are mediocre. Interesting enough to get a second look, but anything that requires really reading the tagline to get the message is too far removed from having immediate impact.