Tagline: “Great ideas start mini. HP mini notebooks.”
Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta, Raylin Valles


The first one with the train is cool, there is a clear concept, but the other two are not so clear, specially the one with the kite, consumers may have to think beyond the normal point to get the message.