Dutch magician Ramana appeared in European airports performing his famous levitation trick to advertise KLM’s comfortable ecomonic seats.
Agency: Rapp Amstelveen, Holland
vry good~
Brilliant, i can only think he has a pole running up his leg with a seat in his pants. must be! any other offers?
Sorry to disapoint you all. Magic actualy exists… no trick here.
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OK this is really cool!, what better way to grab the attention of your consumers? Don’t know if this can be labeled as a BTL but it will certainly stay on the mind of anyone who sees this, excellent way to send KLM’s message.