Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.
Agency: Lowe/DraftFCB, Amsterdam
Not only do they show their ad in a creative and innovative manner, they are also trying to break loneliness by bringing people together, they may not seem like a big issue but you might think otherwise when reading about the 300.000 people in the Netherlands having no friends or family..
From the creative view, this ad has impact since you get surprised when you spread the pages, its something you wont expect, and it stays on people’s minds..