BelCuore Café
Agency: OGILVY BRASIL
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Director: Pedro Izique/Guilherme Nobrega
Copywriter: Fred Saldanha/Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique
Posted in Print 
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March 9th, 2010 at 12:08 pm
These ads have a good idea and message behind them to promote the cafe. If you have a long night ahead, come drink our coffee. However, the dark pictures in the middle are very difficult to see. The viewer has to really pay attention and be involved in the ad to see what the pictures are. This could be a good thing if the viewer is interested enough to take the time to figure out the picture. But it could also be a bad thing if the bright colorful design doesn’t attract their attention enough to make them care to see what the picture is. It all depends on the consumer and what catches his/her eye.