These ads are very clever. They catch the eye of the consumer because of their simplicity and the way the picture sparks curiosity. The consumer wants to know what the matches represent, so he/she will look further to the bottom right corner to read that this ad is for easy to assemble desks/chairs. These ads could be strategically placed in magazines in the summer that have a college audience. College students are always looking for easy, convenient furniture for their living quarters at school.