Make people aware that new Ariel Pro-zim 2 can remove even stains that are normally impossible to get rid of. Stain By Numbers kits were sent to specifically targeted opinion leaders so they could experience the results themselves. Each kit contained: 1 fabric canvas. 7 impossible stains. 1 Ariel Pro-zim2 sample. Simple instructions made certain that each person, regardless of artistic ability, was able to create a true work of art… and watch it all disappear afterwards.

Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy