Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Director: Christopher Jones
Photographer: Tejal Patni
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Interesting way to make the recipient interact with the message.
Really cool how stickers make up a part of the magazine. I never would have realized it had I not seen the pictures you showed us. Thanks for sharing!
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- Stamparija said:
Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
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Is it clever? Is it ever! This is brilliant, I love the way it is so much one of those you know, you either get it or you don’t. I mean, say for example I didn’t get it, how would you describe it to me?