“If it gets stronger, we get stronger.”
Agency: Almap BBDO, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: Marco Giannelli (pernil)
Art director: Ary Nogueira
Advertiser’s supervisor: Maria Luiza Dias
Typographer: José Roberto Bezerra


Great idea!, lol, specially with the ad about your teenage daughter’s boyfriend, I think someone might need more than an aspirin, lol!