Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely – and often disgusting food sources. These ads are a tribute to Bear Gryll’s adventurous palette.

Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Billy McQueen, Chris Schofield
Senior Art Director: Kelly Lovelock
Senior Copywriter: Matt Simpkins
Producer: Jason Jones
Photographer: Julie-Maree Southen
Retoucher: Denny Monk