Agency: DDB Brasil
Creative Directos: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Netto
Creatives: Renato Salzano, Daniel Lemos, Ricardo Salgado
Accont supervisor: Suzana Poli, Marcelo Balista de Macedo
Ilustration: Estudio 3
Fotographer: Sergio Prado


Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…