Universal King Kong

Universal Studio’s publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

Agency: David&Goliath, USA
Photographer: Jonathan Alcorn

Anna Goodson Management
Get your ad here for 30 days, for a ridiculous price.

6 responded to this post

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 Desiree said on June 8th, 2010

What a fun idea!

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 Emily at MOD said on June 9th, 2010

This is so great! Always inspiring to see well-planned viral campaigns!

mygif
 Shawn said on June 30th, 2010

Love this. I really enjoy it when marketing turns into something unexpected, yet dead on target.

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June 28th, 2010 at 4:21 am King Kong in Santa Monica gesichtet « The War of Art Directors mention something about this post....
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