“Death to death penalty. 139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at www.amnesty.fr”
Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux


Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…