“Today 85 000 Belgians won’t remember what they read in their newspaper. Let’s support them.”
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Alain Janssens, Paul Servaes
Art Director: Sophie Norman
Copywriter: Nathalie Delchambre
Photographer: Jean-François de Witte
Graphic design: Christophe Vantricht
Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…