Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Dirk Siebenhaar, Tom Hauser
Copywriter: Heiko Notter
Art director: Oliver Brkitsch
Art Buyer: Indra Hohns
Photographer: Patrice Lange
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Very good ad ! Love it
Seems so real than what happens with ikea !
I doubt these were approved by the client. This looks like awards work.
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Clever visual concept about a service that has obvious appeal to the less competent with tools, but could just as easily be sending the message that Ikea furniture is hard to assemble and lousy quality — so why take a chance on reinforcing them? A concept that focuses more on the consumer’s difficulty than on the products would be better.
Deconstruction on Madison Avenue
http://craigmcnamara.blogspot.com
(A blog on advertising inspirations and influences)