5 responded to this post

 Craig McNamara said on November 27th, 2010

Clever visual concept about a service that has obvious appeal to the less competent with tools, but could just as easily be sending the message that Ikea furniture is hard to assemble and lousy quality — so why take a chance on reinforcing them? A concept that focuses more on the consumer’s difficulty than on the products would be better.

Deconstruction on Madison Avenue
(A blog on advertising inspirations and influences)

 Clement said on December 7th, 2010

Very good ad ! Love it

Seems so real than what happens with ikea !

 Von K said on December 14th, 2010

I doubt these were approved by the client. This looks like awards work.

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November 14th, 2010 at 5:46 am Ad of the Day – Ikea Assembly Service « Yves Frateur mention something about this post....
November 27th, 2010 at 11:45 am IKEA | Defgrip mention something about this post....

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