5 responded to this post

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 Craig McNamara said on November 27th, 2010

Clever visual concept about a service that has obvious appeal to the less competent with tools, but could just as easily be sending the message that Ikea furniture is hard to assemble and lousy quality — so why take a chance on reinforcing them? A concept that focuses more on the consumer’s difficulty than on the products would be better.

Deconstruction on Madison Avenue
http://craigmcnamara.blogspot.com
(A blog on advertising inspirations and influences)

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 Clement said on December 7th, 2010

Very good ad ! Love it

Seems so real than what happens with ikea !

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 Von K said on December 14th, 2010

I doubt these were approved by the client. This looks like awards work.

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November 14th, 2010 at 5:46 am Ad of the Day – Ikea Assembly Service « Yves Frateur mention something about this post....
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