Comments on: Ikea Assembly Service

By: Von K

Von K — Tue, 14 Dec 2010 15:47:11 +0000

I doubt these were approved by the client. This looks like awards work.

By: Clement

Clement — Tue, 07 Dec 2010 12:46:13 +0000

Very good ad ! Love it

Seems so real than what happens with ikea !

By: Craig McNamara

Craig McNamara — Sun, 28 Nov 2010 03:39:50 +0000

Clever visual concept about a service that has obvious appeal to the less competent with tools, but could just as easily be sending the message that Ikea furniture is hard to assemble and lousy quality — so why take a chance on reinforcing them? A concept that focuses more on the consumer’s difficulty than on the products would be better.

Deconstruction on Madison Avenue
http://craigmcnamara.blogspot.com
(A blog on advertising inspirations and influences)

By: IKEA | Defgrip

IKEA | Defgrip — Sat, 27 Nov 2010 17:45:35 +0000

[...] has definitely gone through some confusion with the assembly instructions. Which is why I found THIS SERIES of ads from Ikea Europe promoting their new “assembly service” pretty sweet. Tags: [...]

By: Ad of the Day – Ikea Assembly Service « Yves Frateur

Ad of the Day – Ikea Assembly Service « Yves Frateur — Sun, 14 Nov 2010 11:46:06 +0000

[...] Ad of the Day – Ikea Assembly Service 2010/11/14 yvesfrateur Plaats een reactie Ga naar commentaar via frederiksamuel.com [...]