Breast Fest is the world’s first film festival dedicated to the issues surrounding breast cancer. To promote this years festival, we created a film of our own: a musical that reflects our younger target and acts as a metaphor for how the community comes together to support one another at the festival. The posters and a :30 sec cinema spot all lead to the breastfestfilmfest.com where you can view the musical and find out more about the festival films, speakers and workshops.

Agency: The Hive, Toronto, Canada
Creative Director: Simon Creet
Associate Creative Directors: Rosalinda Graziano, Ren Olivieri
Art Director: Paul Parolin
Copywriter: Michelle Spivak
Production Company: Buck Productions
Post Production: Alter Ego
Creative Director: Tom Westin, Dave Sorbara
Photographer: Matt Barnes / Westside Studio