To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. We placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture.
Copy on package:
Tuck under thumb and hold firmly.
Write the Chinese government to help end torture.
Take further action at amnesty.org/china.
Don’t let human rights violations by the Chinese government give China a bad name.
Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin, Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq