In order to promote the Europcar “minibus special” among a young target group we show cinema visitors something they have never seen before on screen: themselves. In a gigantic rear view mirror, taking a common ride. A hidden camera films the audience. The image is directly integrated into our commercial. Thus we create a completely new cinema experience with the spectators acting in the starring role. On the back of each cinema ticket there is a 10% discount voucher for the minibus special.

Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Dr. Stephan Vogel, Pit Kho
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Agency Producer: Norman Strohmaier
Production Company: Satis&Fy