The Chase was created by San Francisco agency Venables Bell & Partners and directed by Smith & Foulkes of Honda Grrr fame. It attempts to “illustrate the incredible multi-tasking power of the new Core i5 processors” by staging a 105-second chase across a wide variety of programme windows on a computer desktop including iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.
Agency: Venables Bell & Partners
Executive Creative Directors: Paul Venables, Will McGinness
Creative Directors: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Directors: Beau Hanson, Dan Kenneally
Interactive Design Director: Ezra Paulekas
Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…