The Chase was created by San Francisco agency Venables Bell & Partners and directed by Smith & Foulkes of Honda Grrr fame. It attempts to “illustrate the incredible multi-tasking power of the new Core i5 processors” by staging a 105-second chase across a wide variety of programme windows on a computer desktop including iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite.
Agency: Venables Bell & Partners
Executive Creative Directors: Paul Venables, Will McGinness
Creative Directors: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Directors: Beau Hanson, Dan Kenneally
Interactive Design Director: Ezra Paulekas