Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: Dan Fastnedge
Copywriter: Olivia Wagner
Retoucher: Lightfarm Studios
Photographer: Mat Blamires
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I think it’s very creative. I love it. It’s funny. I’ve found that the amount of money you spend on advertising has absolutely no correlation with the effectiveness of the ad. I think this ad is great and really makes it point…almost immediately. This is what a print ad should do.
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Mmm, comfy but hard to clean I bet.