“Abandoning makes the violence almost invisible. Don’t let it become something usual. Animals can’t speak, but they express themselves.”
Agency: Oxxy Propaganda, São Paulo, Brazil
Creative Director: Marcio Pelense
Art Director: Marcio Pelense
Copywriter: Fernando Duriguello
Digital artist: Fujocka


Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Very ugly logo :) they need to find other branding company.…
To "Proud Vegan" and all the people fighting against the animal suffer I want to say this: Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creatu…