This Earth Day (April 22), Volkswagen Canada wants people to know that a little air in their tires can make a big impact on the environment. Volkswagen will be presenting a 30-second television ad, featuring a slowly inflating globe. It culminates with the message that “By checking our tire pressure regularly, we could save 24 million litres of gasoline a day.”

Agency: Red Urban, Canada
Executive Creative Director: Christina Yu
Writer: Matt Syberg-Olsen
Art Director: Christina Yu
Production Company: Untitled Films
Director/Director of Photography: Steve Gordon
VFX: Track & Field