To advertise Kern’s exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you – to 7 decimal places – how much it weighs when exactly filled with different drinks weigh – coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell