PROBLEM
How to demostrate people, how easy it’s to draw fast.
IDEA
drawing can be fast as taking a picture
HOW IT WORKS
People got in the photobooth expecting to get a picture. A hidden cartoonist inside would make a cartoon of them in less than 10 seconds.
People would get their cartoon proving how easy playing Pictionary can be.
Agency: Ogilvy & Mather, Bogota, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriters: Julián Gutiérrez, Jennifer Rodríguez, Leonardo Moreno
Art Directors: Camilo Ruano / Andrés López
Illustrator: Beto Garavito
Art Buyer: Dvid Alvarado
Director: José Luís Rugéles
Studio: David Studio
Production: Freddy Rivero / Leonardo Miranda
Sound: Sonica
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