I like this campaign even though it will never reach it’s target audience.
The first braille informative publication of El País. A monthly edition that brings closer the information to all uruguayans.
Agency: Punto Ogilvy, Uruguay
Executive Director: Vartán Chakiyian
Creative Director: Juan Marindia
Art Director: Gustavo Etchandy
Copywriters: Juan Marindia, Leo Delfino


Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Very ugly logo :) they need to find other branding company.…
To "Proud Vegan" and all the people fighting against the animal suffer I want to say this: Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creatu…