Carlsberg stunts in Belgium with 148 bikers in a movie theatre.
Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?
Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Creatives: Koenraad Lefever, Dries De Wilde
Director: Cecilia Verheyden


Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…