FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. They’ll then receive future correspondence by e-mail.
Agency: KOEN Merkactivatie, Amsterdam, The Netherlands
Creative Director: Geert Ploeger
Art Director: Tim van de Rijdt
Copywriter: Mark van der Heijden
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
Very ugly logo :) they need to find other branding company.…
To "Proud Vegan" and all the people fighting against the animal suffer I want to say this: Make up tested on animals is not necessary. Can be avoided. We are agree that make suffer a living creatu…