Agency: TBWA, Costa Rica
Creative Director: Byron Balmaceda
Art Director: Gabriela Soto
Copywriter: Byron Balmaceda
Illustrator: Gabriela Soto
Additional credits: Gustavo Solis
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September 8th, 2011 at 2:44 pm
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- Stamparija said:
Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
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I really like this whole campaign, the only thing they could have done better is the word on the bottom. It looks a little lazy.