A series of phygital (physical meets digital) concept print ads that encourage out of home downloads of iphone applications. When scanned with a barcode reader the image directs people straight to the apps itunes download page.
Agency: Stupid, UK
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Does anyone know how can I personalise these code with the logo of my company? I have no idea how I can put images.
Thank you very much!
These are great examples, I don’t know why though but they would not scan on my phone. Maybe they have not been reproduced very well.
Great ideas! Let’s face it though, QR codes are really neat, but currently their potential is only partially employed.
The Angry Birds code didn’t scan for me, no matter what angle/size I tried. I think it’s because of the use of the the green guys as ‘blocks’ of code and maybe the red bird.
For Sara: take a look at Wikipedia’s article, particuarly the section about Error Correction. It has an example of a QR code with the Wikipedia logotype superimposed.
http://en.wikipedia.org/wiki/QR_code#Error_correction
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October 29th, 2011 at 9:33 am
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Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
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Awesome! It’s very cool that designers don’t stop and adapting QR codes for such interesting ideas.