Most 3D work we see is high octane – cars flying out of TV screens, explosions and dizzying action sequences– definitely nothing that pulls on the old heart strings. But, GREY reasoned, if 3D can project a story out into your world – can’t it also pull you in? Can 3D make you feel something deeper than 2D ever could? What would a classic love story be like, told in 3D? What they needed was something really heart-warming – something like the soulful beauty of a Leonard Cohen poem, married with the powerful, visual romance of Arev Manoukian’s short film, “Nuit Blanche”. Simple (!)

GREY London approached Arev with a view to taking the power and beauty of Nuit Blanche to a new level, creating a world first in 3D advertising with Sony. Arev’s ambitions matched GREY’s own – just making an ad wasn’t enough. They wanted to create something larger that would really land in popular culture as a piece of entertainment.
Leonard Cohen loved Arev’s work, the level of originality and beauty in the project drew him in. He adapted his original poem ‘That’s What I Heard You Say’ and read it over the stunning score from Oscar winning composer Clint Mansell (Black Swan). The triumvirate was complete, the first foray into advertising for them all; and so emerged Sony‘s 3D short film, Two Worlds.